The GS1 Digital Link platform · for small & mid-sized brands
One code that a till reads as a barcode and a phone opens as your web page — re-pointable, on your own domain, with signed scan events. Built for small and mid-sized brands.
one code, scanned What it is
A GS1 Digital Link is your product's barcode written as a web address. The GTIN is carried in the URL, so the same code does two jobs at once: a checkout reads the identity underneath, and a phone opens the page you control.
The pack is printed once. Change where the code points whenever you like — every product already out there follows instantly.
Codes resolve on your domain, not ours — the link on the pack reads as your brand, and stays yours.
Each scan is a signed event your systems can act on — counts, locations, and alerts, not just a redirect.
Conformant by design
The codes are print-standard GS1 — correct syntax, full quiet zone, proper redirects — so they scan at retail point of sale and read on any phone. Two ways to run them, both live today: start with a simple redirect and step up to the full resolver on the same code, no reprint.
Included
One code, one destination — re-pointable.
Resolver plan
One code, many answers — content-negotiated.
Same code, same pack. Move from redirect to the full resolver by changing your plan — nothing on the shelf has to change.
Who it's for
Retail is moving to 2D — checkouts are learning to read the QR next to the barcode. It's an industry shift, not a switch that flips on a date, and the tooling for it has been built for enterprise budgets. xengoroute is the self-serve alternative: get on a GS1 Digital Link today, on your own domain, without an enterprise contract or a systems-integration project.
Sign up, create your codes, export print-ready artwork — no sales call required. Grow into the resolver when you're ready.
Bulk-import a catalogue, tag it, and export a prepress-grade pack a printer can drop straight into a job.
By Synvu Ltd under English law, hosted in AWS London — and part of the xengo platform, not a side project.
Start free, print-ready in minutes, and re-point forever. More of the site — the resolver, sector guides and docs — is on its way.
